02 February 2016

The car brand name which will never be launched

This was from back in November 2015, before the Zika virus skyrocketed to global consciousness. In February 2016, the WHO declared the virus outbreak a public health emergency of international concern.

On the 3rd February 2016, Indian carmaker Tata Motors Ltd. announced that it had decided to rename its soon-to-be-launched hatchback Zica, short for Zippy Car, after the mosquito-borne virus was declared an international health emergency.


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