The banned L'Oreal magazine advertisement due to "misleadingly exaggerating" (read: digitally enhanced photos)

On 1st February 2012, the UK's Advertising Standards Authority (ASA) announced a ban on the magazine advertisement for L’Oreal’s Revitalift Repair 10, featuring Rachel Wiesz, 41, a British actress:

We considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even. We therefore concluded that the image in the ad misleadingly exaggerated the performance of the product.

L’Oreal shot back:

The ad sought to represent Rachel Weisz as favourably as possible and therefore every effort had gone into ensuring the most flattering set-up. Rachel Weisz had been professionally styled and made-up and then lit and shot by a professional photographer in a studio setting. The photo was shot using a lot of light in order to make the picture more flattering and to reduce the appearance of imperfections in the ensuing image by giving the image a soft focus and lower resolution.

However, the company then admitted the image had been subsequently retouched.

Source